which ad format is easiest to create and edit, and has the widest reach on the display network?
Rich media ads
Explanation: To reach people with easily edited messaging when they’re browsing websites or using applications, create a text ads. You can also run new text ads by creating either responsive ads or wide text ads.
Reaching people with easily edited messaging. while they’re searching websites or using applications, create text ads. You can now run new text ads by creating more responsive ads or wide text ads. This article gives you an overview of different types of text ads that can run on Display, and the way that display text ads are perfect with formatting and even images.
Types of ads
Responsive ads can only show several different formats, which includes text ads. They adapt ideals to fit across millions of possible placings, automatically transforming from text ads to image ads to fit available ads spaces.
Responsive ads are one of the easiest ways to enter into the world of image ads. With responsive ads, you have the opportunity of scanning your website for images, using our free library of images, or uploading images from your personal computer.
Expanded text ads
Expanded text ads. which are the next generation of (Google) text ads, can run only on the Display Network in a different format in Search. To boost their impact, display ETAs may, for example, have a different layout for description. They may also overcome in native formats or image formats. When you create an expanded text ad for Display, therefore, the preview will not represent what customers will finally see.
Standard text ads
In Standard text ads you’re no longer able to create and edit any standard text ads on the Display Network. Existing standard text ads on Display do, however, still run. Instead of editing standard text ads, first remove all of them and create responsive ads, which is a better way to reach people on the Display Network because they adapt ideals to millions of apps and websites.
Your existing standard text ads may appear in best formats or img formats (for details, see below).
Dynamic text ads
Dynamic text ads in remarketing campaigns linked to Google Merchant Center product data may automatically be self upgraded to dynamic ads.
For opt-out of showing any dynamic ads in the campaign:
In the previous AdWords experience:
First deselect “Use dynamic ads” checkbox in your campaign “Settings” tab.And campaigns that have this box unchecked will no longer serve any dynamic ads.
In the new Google Ads experience:
Click Display campaigns in the navigation panel
Click on your campaign.
Click Settings then Additional settings.
Click Dynamic ads and deselect the checkbox.
To boost up your impact, text ads on Display will automatically show in more visual formats. Here are 2 general categories of these formats:
This text ad assimilates with the look, feel, and content of a publisher’s website. Text ads on Display can also run as native ads, adjusting their fonts, colors, and design to the sites they show on.
Your text can also be shortened in native formats. If your wide text ads or standard text ads require the full descriptive text, opt out of showing native ads by filling out the Opt-out form. Requests are in processed on a weekly basis.
To help upgrade the performance of text ads, we may increment them with your logo found in your Google Ads accounts, or with images from other third-party sources. If you have a favicon available on your site, Google Ads may add it to your text ad, alongside the visible URL.
To opt-out of showing images with your wide text ads or standard text ads, fill out the Opt-out form. Requests are typically processed on a weekly basis.
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