Hi, I’m Qaseem your instructor and we are going to discuss what is one of the major benefits of Facebook lead ads and how it works. What is an ad set? how does the Facebook advertising process? bidding system and much more let’s begin.
Now we are going to see how you can create Facebook a lead generation ad. It’s a fantastic tool. You can do it in less than 30 minutes and basically, you can create a form you can create a lead form.
So it’s so great because you don’t need any website. You don’t need any special communication and you can get the lead directly from Facebook.
It’s so great.
It’s used by BMW and all the automotive and it’s simply great. So if you need any clients and it needs this is absolutely fantastic. The best advantage of this kind of leads is that Facebook can fill the form for your potential customers.
So when they click on your ad they simply don’t need to do anything hours then submit the form. They don’t need to feel e-mail or phone or address. It’s simply taken from the database. It’s taken from the data that your customers are already giving to Facebook.
So, please. Now I am showing completely how you can set up the lead and how you can set up form how you can sign special conditions with Facebook.
So please read it please apply it and please get clients now because this is so powerful and so exciting it can help you immediately even if you do not have the right side.
And also if you come you would love to make money. As a social media expert. Ninety-nine percent of all business owners don’t know it exists. Such a great tool as the leads from Facebook so you can directly get clients with this skill. So I wish you all the best. business and to use it for your benefit.
What is an ad set?
An ad campaign is made up of an ad set is a group of ads that shares their setting for when, how and where to run when you create an ad set The chosen setting will apply to all the ads in the set.
you can use an ad set level for choosing audience characteristics such as gender, age, or location you can also create a budget and schedule for your placement.
As you can probably already tell Facebook has a lot of users and this creates a lot of ad inventory. After all, when a user loads many different pages as they check out different types of content on Facebook these pages can be used to show ads. This is what makes up Facebook’s ad inventory.
Facebook will look at your targeting criteria and match it up with all the other targeting criteria of other advertisers. Once they find advertisers targeting the same type of people it will then look at what is the maximum amount of money you’re willing to spend for every click. These are then compared against other bids in a real-time auction that plays out every single second.
The good news you may be outbid for ad inventory but there’s a daily spending cap. So if your competitor already maxed out their ads spend. Technically speaking your cheaper ads could show up.
However, you’re taking a big risk here. You’re assuming that there will still be inventory left over.
If the market you’re targeting is so narrow and so tightly defined there might not be much of an ad inventory to fight over in that situation. You can bet that your competitor will basically suck up all the available inventory and your ad won’t show.
Increasing your maximum and spend per day.
Given these realities, it’s no surprise that Facebook constantly encourages advertisers to boost their daily ad limit.
Put simply it saying that if you just raise your maximum ad spend limit per day you can beat your cheaper competitors. But this doesn’t necessarily mean that you will always be paying the top rates.
The practical effect is that you’re locking in an inventory. Of course, this all depends on how motivated your competitors are and how targeted your traffic is.
Different forms of paid ads.
Please remember that the ad bidding and auction system that I have described above applies to all ads. It doesn’t matter whether the ad appears on a mobile device or is actually a promoted story which is part of a user’s news feed.
These are all paid ads accordingly. They all have to go through the bidding system
Factors that affect per click value.
Cutting close to home. Which key factors does Facebook consider that directly influence the amount of money you’re going to have to pay per click. Please understand that there are many other factors involved but the bottom line is intensity and volume of competition.
If your competitors are highly motivated they will basically have a big budget across the board and try to beat you in every market at every timeframe. However with everything else being equal the most important factor that affects pricing is the country of origin of the traffic.
Other key factors that affect your per click rate is the type of audience you’re looking for. If there are a lot of advertisers working on the same audience demographic expect to pay a lot more.
Also where the ad is placed on a typical Facebook screen has a big impact and how much you’re going to pay. The more prominent the ad the more expensive it would be by prominent I mean that these are parts of the screen that people normally click on.
Finally, your click-through rate plays a big role. If a lot of people see your ad but very few would click through. You’re going to get charged more. How come Facebook suffers a big opportunity cost showing your ad if it showed an ad that got a lot more clicks. It can make more money. That’s the bottom line
To push advertisers to post more effective ads click-through rate is factored into per click price determination. This means that if you put up an ad that performs really well your per click rate goes down because Facebook is actually making more money off your ad. It doesn’t have to show it a ridiculous amount of times for it to get clicked
On the other hand, if your ad sucks so much that very few people would want to click it. You should set that Facebook will charge you the maximum ad budget every day. In many cases, Facebook would even stop your ad because it just performed so badly that it’s not worth running.
I hope you will enjoy it I’m gonna discuss it in more detail our first topic is what is one of the major facebook benefits of lead ads? more articles are coming soon stay connected.