Hi, I’m Qaseem your instructor today we are gonna discuss what are the top 10 benefits of Instagram for business. Every marketer wants to reap all the benefits of Instagram for their business, with over one billion monthly active users and over 500 million daily active users, Instagram has come a long way since it originated in 2010 and businesses are starting to take notice.
Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform and the benefits of Instagram that he bought it out just 18 months after it launched for one billion US dollars. And the platform has continued to grow since.
Businesses have started to react more and more to this rapidly growing platform, and if you analyze the top 100 brands in the world, 90 % of them have an Instagram account. With so many brands and businesses on Instagram, you may be thinking there must be some incentive for them to consistently use Instagram. But is there really just to post some cool photos of their brand? Not quite.
As proven by some of the top brands in the world, as well as by some of the small midsized businesses that LYFE marketing works with. There are several clearcut methods to generate sales lead and more via Instagram.
However, Instagram is still a relatively new platform compared to other social media sites, and new app updates are rolling out all the time. So how do you stay updated and capitalize on all of the new features?
Word to all of the benefits of Instagram includes and how do you tap into the. Whether you’re new to the platform or whether you’re looking to better your existing accounts, you may just be overall wondering where to start.
Well, not to worry, we’ve put together the top 10 benefits of Instagram for business and how to use them to your advantage.
Over 1/3 of Instagram users has used the app to purchase a product online.
We just have one-word sales. At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram. The sales guy at the bottom line and trying to learn how to increase sales is probably the main reason you’re reading this blog and we don’t blame you.
It’s important to know that what you’re investing in is worth it, a.k.a. it’s going to provide a return on your investment. So how worth it is Instagram? Well, let’s take a look at some of the facts.
Over 1/3 of Instagram users have used Instagram to purchase the product online, making them 70 % more likely to do so than on Instagram users. Now, let’s break this down a little bit.
We mentioned earlier that there are over one billion monthly active users on Instagram, so 1/3 of them would mean at least 333,333,333 Instagram users have used Instagram to purchase products online.
Before diving into the other benefits of Instagram and its user base, we wanted to point out the sheer volume of potential customers that are just waiting to interact with your brand. These are not just followers. These are people who have a history of buying an Instagram platform, their next purchase on Instagram could be from your company. In addition to this, 75 % of Instagram users take action, such as visiting a website after looking at an Instagram advertising post.
Now, an Instagram advertising post or an Instagram ad is different from an organic post you’d publish on your Instagram account. An Instagram ad is a post that you sponsor with advertising dollars so that it reaches more people.
This statistic is saying 75 % of Instagram users take an action on these ads, such as clicking the shot now or contact US buttons, even if these people do not purchase on the first click, the action is still valuable because you can target them with Instagram ads from that point on until they do purchase.
Now that we’ve established how many Instagram users there are and how likely they are to appreciate it. Let’s talk about how to leverage this data to your advantage.
As stated previously, Instagram was bought out by Facebook CEO Mark Zuckerberg a few years back due to this Instagram capabilities, rapidly broadened to start matching Facebook’s capabilities.
Facebook is known for having one of the most advanced social media advertising platforms. You can advertise to people by age, interests, behavior, and location on Facebook, which means you can now do the same on Instagram. What this means for you is that you can hone in on your specific target audience within the 333,333,333 Instagram users who are already likely to purchase.
In addition to the Cole targeting options listed above, Instagram has the same extensive retargeting capabilities that Facebook does. Here, Cole targeting refers to people who have never seen or heard of your brand and business before.
They’re cold and need to be “warmed up” in order to become a buyer and hopefully repeat buyer. Retargeting means targeting people again, who have somehow already seen or heard of your brand and business.
The most common form of retargeting is targeting your website, visitors who haven’t made the purchase yet, or filled out a contact us form or completed whatever action you’re wanting them to take on your site. Instagram offers this and more.
You can create custom retargeting audiences based around Instagram, post engagement, customer email lists, Instagram video views, and more. You’d be surprised to learn that other social media platforms that have been established for a lot longer simply do not have some of the retargeting capabilities that Instagram now has.
Having these options allows you to take your Instagram marketing strategy to the next level and implement a specific sales funnel with your Instagram has to achieve more results.
Sales and leads are trackable through Instagram ads. So you can see a clear ROI.
This benefit on Instagram may seem obvious, but you’d be surprised at how many companies invest in platforms without guarding the effectiveness of it.
Since Instagram uses the same as the manager platform as Facebook, it has all of the same track and capabilities that Facebook has.
You can see everything from link clicks to leads to conversions, and you can see the cost for a result on any campaign, this means depending on what objective or goal you’re measuring. You can always see how many results you achieved and at what cost.
In addition to this, you can break down the results you receive to see who or where they come from, which gender, which age range, which region and which device, etc. have this knowledge allows you to understand where your money is going to best be invested.
At LYFE, we always A/B split test ads and adset for our clients, A/B split testing means running a group of different ads at the same time to see which is going to perform the best.
We also do these ads in different ads to see which target audience plus ad combination that’s going to provide our clients with the most results at the lowest cost per results.
Instagram’s analytics and tracking capabilities are what make A/B split testing efforts not only worth it but highly effective. tracking matrix is one of the most important benefits of Instagram.
It’s important to clearly see which ad and that it’s bringing in the most revenue. And business owners can see this with Instagram.
Instagram differentiates personal profiles from business profiles.
Like Facebook, Instagram differentiates accounts with personal accounts and business accounts. If you turn your account into a business account, you will unlock a world of features to help promote your business. Some of these features include having a call to action button for your page visitors, the ability to promote your post with ad dollars, and access to accountant sites.
It always gives Instagram users a good understanding that the page they are on is owned by a business and is not just a personal Instagram page. Making this adjustment allows you to set your account up for success, to reap all of the benefits of Instagram.
Instagram’s user base allows you to tap into an otherwise unreached customer base.
We mentioned earlier that there are over one billion Instagram users who are active on the platform at least once a day, and at least 333,333,333 of them are actively purchasing specifically via Instagram ads and profiles.
If your business is not present on Instagram, can you be sure that you’re reaching the 50 % of Instagram or actively visit the profile of a business every day, but your company will not be one of them if you don’t have an Instagram account. Think of Instagram as a hand or extension of your company, the more presence you are on Instagram, the more presence you will be to your potential customers on Instagram.
Build an audience that will stay connected with your brand.
One of the beauties of Instagram is that it has all of the paid advertising capabilities of Facebook, but it has something in addition to this that Facebook does not have organic functionality. When we refer to organic functions, we mean actions. You can perform all results you can achieve without having to directly pay for them in advertising dollars.
On Facebook. If you want to build on the number of fans or followers that your business page has, you have to pay for them. With Facebook ads on Instagram, you can build your followers organically. This allows for a very natural relationship between your brand and your followers from the start, as opposed to forcing the connection with paid ads.
It’s like a grassroots movement that takes effect where the more followers you have, the more others start to follow you. The organic word of mouth type follower growth is priceless, especially for newer businesses. In addition to whatever efforts you put forth into building your followers, 50 % of Instagrammers follow brands anyway.
This means that half of the 800 million people on the Instagram platform are specifically more likely to follow your brand just for being on Instagram. When a consumer follows your brand on Instagram, they are making the active decision to see your posts on their timeline moving forward. This shows strong initial interest on their part and you can continue to build the relationship from there.
Strengthen your relationship with your followers and potential customers.
Another one of the benefits of Instagram being an organic platform is that you can see a lot of engagements on your posts without having to pay for it. Engagements with brands on Instagram. It’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Additionally, Instagram users like 3.5 billion times. With these kinds of engagements rates, you can count on your ever-growing follower base to interact with your post more and more for free, whether they are like in the post or commenting on it, they are making the decision to interact with your post, which shows interest in your brand.
Specifically within Instagram, once you like a post, it gets archived under your profile settings, other posts you’ve liked. This means that Instagram users who like your company’s posts are simultaneously saving your post to their bank of like images that they can reference whenever they choose.
Businesses can capitalize on this opportunity to stimulate conversations and comments back directly with their followers. On Instagram, you can use the outside to tag users and reply directly back to them who either like the image or commented on the post.
The more transparent and responsive brand is with their followers on Instagram, the more trust is built between that brand and its potential customers. The more trust the consumer has with the brand, the more likely they are to purchase from them over competitors.
Learned the likes and dislikes of your customer base.
how much do you really know about your customer base? Sure, they might be between the ages of 25 or 54, but what is their sense of humor like? What are their pet peeves, whether you’re a startup who has everything to learn about exactly who your target market is or whether you’re a seasoned company that’s just used Instagram?
There is always going to be room to learn more about your target market. It’s important to remember that the target market is more than just an audience with statistical demographics and behaviors, a target market is comprised of real people. So your marketing efforts have to stay as fluid and flexible as they are to stay in front of them.
However, having said that, Instagram is a great tool to learn in the Ever-changing likes and dislikes of your customer base and followers, you can see what kind of content they like best and are drawn to and which they aren’t. You can see which accounts they like to follow and which they don’t. This information will be crucial to know as you create content for your Instagram accounts, but it’s also valuable to know for your marketing strategy as a whole.
INSTAGRAM IS A VISUAL PLATFORM.
One of the main benefits of Instagram that separates it from all the other social media platforms is that it’s photo-centric, unlike other social media sites. And Instagram is comprised solely of photos and videos that can be accompanied by text. But the text is not mandatory. This is beneficial to you because most people remember more of what they see than what they read or hear.
Additionally, videos tend to outperform images on social media when it comes to engagement and results, but both videos and images outperformed social media posts without either. This instantly gives Instagram the leg up on other social media platforms that don’t require one of the two posts.
Having a photo or video-centric platform allows your followers to remember your brand better, and it makes them more likely to engage with your content, both of these factors bring your followers on Instagram one step closer to a purchase.
you can constantly use Instagram to fuel your other marketing efforts.
One of the biggest benefits of Instagram is that you can take all of the information and data you gather from it and use it across all of your other marketing efforts. All of the website traffic you sent from Instagram can be targeted on other platforms as well, such as Facebook, Google, etc. You can even use their Instagram posts to promote other marketing efforts you have going on and vice versa.
Cross-promotion channels and marketing efforts allows you to extend the reach of that channel and encourage existing followers to keep track of your brand and other platforms. The more touchpoints your brand has with the consumer, the more likely they are to purchase from you over competitors.