Hi, I’m Qaseem your instructor today we are going to discuss which is the best ways to advertise on Facebook for conversions have a look at this amazing and interesting topic that can make you a lot of profit for your business. So let’s get started
Best Ways To Advertise On Facebook For Conversions
How to get started on your Facebook ad marketing campaign.
What follows is an overview of the six general steps you need to take to run a Facebook ad campaign using the Facebook ads manager. Please understand that we’re not going to be using Power Editor, we’re going to be using the default ads manager Facebook makes available to the general public.
We are going to click on Create and then we are simply going to create a conversion campaign now you need to follow the exact steps if you want to be successful in e-commerce. If you want to sell any product online.
Let’s click on conversion let’s name the campaign smartwatch F9
next click on campaign budget optimization and I would ask you for a budget. So I personally prefer that you keep a budget of 50 dollars a day at a minimum. Or if not you can also strike with 30 dollars whatever you are doing wherever you are you should every start with $20.We want to make sure we reach at least 10000 people in a day to get good conversions.
That’s what I personally prefer to reflect on at least 5000 people every single day. So I’m going to keep this on a daily budget and I’m going to keep this as 2000 now this can be $20 dollars you can every start with the 20 dollars. That’s what I personally prefer. Right now you need to click on continue.
Now you’re at the expert level.
For those of you who don’t know or don’t know about Facebook marketing let me give you a small overview of the campaign objective.
This is the level for a campaign selection.
This is the level for the Ad set
This is the level for Ad
So now as you can see that it’s asking me for a conversion event. So I’m going to click on the website and I’m going to name this as targeted USA.
I’m giving you an example of the USA’s targeted audience.
And I’m going to select a website. And when you click on two options right click on conversion right. And it’s going to ask me for a conversion event and then I’m going to click on. purchase.
In the starting a just set up your pixels it would show you like this is inactive but after a while, it would become green and everything would be working perfectly.
So no need to worry. This is a brand new account that I just set up for you so that it becomes very easy for you guys.
As you go down it would ask us to provide targeting for the audience. So what I would do that I would enter the location of my target audience The United States.
Let me put this as the USA United States Selected the whole United States. And I would like to target people from the age of 22 I would like to target people at the age of 50. That’s what I personally prefer. I get most of my sales but in the start line at the start, you’re doing it. I prefer that you don’t do any changes with the age of gender male or female both languages I would definitely prefer people speaking English. And then comes the targeting.
So since I’m targeting people who might like smartwatches Let’s type in the keyword smartwatch once I entered this keyword.
There is an option for suggestions so you can see Apple Watch, smart device, gadgets, mobile accessories, gadget geeks and there’s so many more that you can handle well here.
I think these are good enough for me and you can see that I have a big chunk of the audience that I can target right now but I don’t want to target all of these people. I want my audience to be smaller than this. So when you click on their audience and I’m going to target them by online shopping. And there’s another option that I suggest that you use and it is engaged shoppers.
So these are the two target targeting that I personally prefer. Engage shoppers and online shopping. I’m going to click on automatic placements.
Make sure that you use your brand page. But I’m just going to use my page as an example and I’m going to name this conversion is AD 1
COME ON button you can see it’s asking me to upload a video or an image of the product.
The ad copy the website link that you’re in and every single thing and I will copy and paste this in the primary text option you need to upload the ad copy.
you can fill the headline area then paste your link in the website URL box then click on the call to action button and select Shop Now edit the setting if you want to change something or other you can click on confirm.
hope you enjoy it and check our other post that maybe help you in online marketing